Appendix: consumer Insights
A closer look at what health insurance customers told us
Reasons for buying private health insurance
Elements most valued by health insurance customers
Most highly utilised health insurance benefits (past 12 months)
Vitality and Opinium survey of 1,000 UK private health insurance customers, September 2025.
Respondents could select more than one answer.
Advisers:
Website
Visit the Vitality Adviser website to find out more about our products, read insights and sign up to webinars here
Resources
Visit our new resource library to find the literature and tools you need to support your client conversations here
Contact us
If you have any questions about the products we offer, please contact your Vitality Business Consultant.
Employers:
Website
Visit the Vitality Healthy Business Hub to read more about employee health and wellbeing and stay up to date with our latest insights here
Contact us
If you have any questions about the latest insights, please contact your Vitality Representative.
Vitality Corporate Services Limited is trading as VitalityHealth and VitalityLife, with registered number 05933141. Registered in England and Wales with registered office at 3 More London Riverside, London, SE1 2AQ. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. VHTD695200WF 10/25