By understanding the evolving health insurance landscape, shifting consumer needs and broader healthcare trends, advisers and employers can gain a powerful competitive edge.

At Vitality, we equip you with cutting-edge research, actionable insights and a suite of market-leading products to help stay ahead in a dynamic market.

Better health, better cover and better value

By transforming health insurance to a proactive offering that provides wider support for clients’ health and wellbeing, we’re providing more value and more relevant cover for people’s needs.

Advisers can be confident that recommending Vitality’s health insurance means offering clients a solution that delivers ongoing value, supports healthier choices, and helps people live in better health for longer – while also offering a more tangible return on investment through our unique rewards and benefits.

Sustainable care delivery, reduced costs and enhanced performance for businesses

For SME, business and corporate clients, the benefits of a more modern approach to health insurance extend beyond just better individual patient outcomes, with healthier employees also being shown to be more productive at work1.