More ways to help your clients live healthier lives
Our latest enhancements have strengthened our Health and Life offering so you can recommend your client more personalised support to stay healthy, access care more easily and get more value both when they claim and when they do not.
Hear from Europe CEO Greg Levine and our Chief Growth Officer Justin Garbutt on how we can continue to support your client conversations below
The world your clients inhabit today looks very different to the one they experienced even five years ago.
For years, we have believed that insurance should actively help people lead healthier lives rather than simply respond when they become ill. Today, that vision feels more relevant than ever. We continue to see evidence that our Shared Value Insurance model encourages healthier behaviours, while providing meaningful ongoing value even when members do not make a claim.
As we launch the next chapter of our proposition, our ambition remains clear: to help more people protect what matters most while supporting their health and wellbeing every day.
We do this because we believe the future belongs to organisations that understand changing customer needs and respond with innovation, empathy and purpose. We do it because we recognise the vital role advisers play in helping customers navigate an increasingly complex world. And we do it because the industry has a responsibility to strengthen people’s financial resilience and improve the nation's health.
The landscape around us will continue to evolve. Customer expectations will continue to rise. Technology will continue to reshape how we live and work.
But one thing will not change. People will always want confidence in their future. They will always want trusted advice. And they will always value organisations that help them live better lives today while preparing for tomorrow.
That is the opportunity in front of all of us. And it is one that makes me incredibly excited about what comes next.
“ Five client conversation starters
1. Start with the client's everyday needs
“How important is easy access to healthcare and support you can use on a daily basis?”
2. Make prevention tangible
“Would personalised screening and support to understand health risks add value for you?”
3. Explain choice
“Do you prefer digital convenience, face-to-face care, or the flexibility to choose between both?”
4. Reframe premiums
“Your starting premium reflects your health today, but, with Vitality, lifestyle changes may lead to lower costs in future.”
5. Bring the programme to life
“What small, achievable health goal would feel most relevant to you?”
Turning Launch 2026 into action
Visit our Adviser website and additional resources below.
