We’ve powered up our rewards
Help your clients unlock next-level health with the Vitality Programme
Gone are the days of insurance offering nothing more than just cover for when things go wrong. Everyday engagement means everyday value. And what can be more rewarding than a healthier, longer life? A happier client is better for business after all – and they are more likely to thank you for it too.
That’s why we’re expanding what’s on offer, so you can give your clients even more reason to engage with their insurance plan on a more frequent basis. Using our understanding of incentive-based behaviour change and habit-building, we are launching the next generation of the Vitality Programme to introduce more reward partners, more choice and even more excitement through Pick and Play.
Discover Pick and Play
More rewards than ever to choose from...
Worth over
a year*
* Annual saving based on a Vitality Plus member picking Caffè Nero and itsu rewards weekly and selecting the ODEON cinema ticket each month.
Our Pick and Play partners
Worth up to
a year*
* Annual saving based on a Vitality Plus member picking Caffè Nero and itsu rewards weekly and selecting the ODEON cinema ticket each month.
Watch Pick and Play in action.
Explore our new reward partners
Click to reveal more
And we're not stopping there...
To get your client moving, we're introducing a new Healthy Gear partner
25% off fitness gear
Applies to online transactions with a value between £50 and £500, inclusive of VAT. Further terms and conditions apply.
Unlocking the power of rewards
“We know that making healthy habits is not easy. By supercharging engagement and going further to unlock the power of rewards and incentives, we’re expanding what’s on offer within the Vitality Programme to give our members even more reason to engage with the Vitality Programme, wherever they are on their health journey.”
Nick Read, Managing Director, Vitality Programme
