From home to the high street
Everyday support, wherever you are
Clients today expect care to be accessible, convenient and responsive to their everyday health needs.
Whether they want to check symptoms online, access a digital consultation, speak to a GP by video, get a prescription or book a face-to-face appointment, our members can access a broad range of healthcare services through Care Hub and our new partnership with Boots.
This is transforming how health insurance is delivered: from a reactive product to one that supports earlier intervention and quicker treatment decisions as part of a better healthcare experience.
INTRODUCING: GP services at Boots
Combining digital and face-to-face care with prescriptions all in one service
Access to primary care remains one of the biggest challenges facing UK healthcare. While virtual GP services have improved convenience and speed, there are occasions when clinicians need additional health information to make the most informed treatment decisions.
That's why we're introducing Vitality Health Zones to selected Boots stores from 2027 to bridge the gap between digital and face-to-face care for VitalityHealth members.
By combining in-person health assessments with a virtual GP consultation and prescriptions all in a single appointment, this new service will give your client access to clinical support, closer to home and on the high street.
Even more options for your clients
Coming soon... Symptom Checker and Anytime Consultations will offer guidance and support around the clock, while members can get 20% off private prescriptions for selected conditions through Boots Online Doctor. We’ve also extended our video GP opening hours to include evenings, weekends and bank holidays.
From 2027, pharmacy-led Vitality appointments in selected Boots stores will give clients more choice around access to care.
Helping clients choose the right care for them
November
Symptom Checker A new digital tool in Care Hub offering information and guidance about a condition and the possible next step.
November
Anytime Consultations Clients complete a short form with their medical information and receive fast guidance and support, without needing to book a GP appointment.
Available now
Boots Online Doctor All VitalityHealth members can access a 20% discount on a range of Boots Online Doctor services not usually covered by private medical insurance.
From 2027
Health Zone in selected Boots stores Clients will be able to access support from the Boots pharmacy team alongside digital GP consultations, observations and selected diagnostic services. Where clinically appropriate, treatment or a prescription may be available there and then.
Available now
Face-to-face GP Because sometimes a GP needs to be in the room, clients can book a face-to-face appointment for an examination and tests.
Giving clients more everyday care choice
Together with existing video and face-to-face GP services1, this provides more choice across on-demand digital support, booked consultations and convenient access to pharmacy services.
Understand symptoms
Symptom Checker
Seek clinical guidance without pre-booking
Anytime Consultations
Access selected private treatment and prescriptions
Boots Online Doctor
Book a consultation
Video or face-to-face GP
Health assessment, GP appointment and pharmacy all in one visit
Selected Boots stores
Enhanced Optical, Dental and Health Cover
Our Optical, Dental and Hearing Cover (ODH) brings together three healthcare benefits together within one single option.
Boots Opticians and Boots Hearingcare are now our network partners for optical and hearing benefits, bringing Vitality to the high street through more than 500 Boots Opticians practices and over 400 Boots Hearingcare practices across the UK.
From 2027, we’re introducing more accessible Optical, Dental and Hearing Cover options, giving advisers greater flexibility to support different client needs and budgets.
Boots Opticians practices
Boots Hearingcare locations
There is more...
Support for your client when they need us most
Cancer support before, during and after treatment
As more people are living with and beyond cancer2, we’ve strengthened our existing Cancer Support Programme through our new partnership with Perci Health, the UK’s largest virtual cancer clinic backed by Macmillan Cancer Support.
Now all Health members and eligible Life members* can access personalised support for 12 months, involving lifestyle coaching alongside appropriate physical and mental health support.
In addition to the support provided by Vitality's Oncology Member Care Team, which helps members navigate all aspects of their cancer care, clients will also have a dedicated Cancer Nurse Specialist through Perci Health's personalised cancer nurse service by their side, helping them understand treatment, manage side effects and navigate the wider impact of cancer on everyday life, so they feel informed, reassured and supported throughout their entire cancer journey. Working alongside a member's existing healthcare team, the nurse will help them to:
- Understand their diagnosis and treatment options
- Prepare for appointments and ask the right questions
- Manage side effects and treatment-related challenges
- Access specialist support services where appropriate
- Navigate the emotional, practical and day-to-day impact of cancer, addressing the wider impact cancer can have on their lives
- Build confidence returning to work and everyday activities following treatment
*Available to life members claiming on Life Cover for terminal illness, Serious Illness Cover for stage 4 cancer claims and Income Protection through Vitality's Recovery Pathway.
Vitality members enrolled on the Cancer Support Programme experienced2
reduction in stress and anxiety
reduction in depression
increase in physical activity
improvement in quality of life
1. Face-to-face GP appointments are available in selected locations. 2. NHS England, Personalised care and improving quality of life outcomes, 2025 3. VitalityHealth Claims Insights Report 2025
